Foto Friday Gil Lavi’s Soldiers in White
Gil Lavi is a world-class commercial photographer, portraitist and brand image consultant. He also has a keen eye for documentary photography, as seen in his series, “Soldiers in White” which explores the world of Israel’s emergency medical technicians.
The living quarters where sleep can be interrupted in a moment…
… as EMTs launch into action.
Lavi also takes special note of the relationship between religious and secular EMTs…
… and the camaraderie between male and female, young and old.
MDA’s heroic efforts in bringing medical services to all sides under the most trying circumstances have been well-reported by ISRAEL21c , but Lavi’s is a more intimate look. It’s a far cry from the high gloss commercial work for which he is famous — Lavi was named one of the 300 most influential Israelis under 40 for 2009 by Forbes magazine — but ties in to his photographic roots: during his army service, he was a photographer for the Ground Forces Command and then head of the IDF Still Photography Department. In fact, darkroom fluid flows in his veins: his father is renowned photographer Moshe Lavi (more about him, hopefully, on another Friday).
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