— GIL LAVI

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PSKiss: Photoshop Filters for Photographers | Interview

By: gillavi
17-12-2010
Photography Gadgets

Tal Ninio, PSKiss, 18. Oct, 2010

We contacted Mr. Gil Lavi, a professional commercial photographer and artist and asked for his personal opinion of our filters. He insisted on buying them first, so his review won’t be biased in any way.

Here is a summary of his review:

“My work combines commercial photography and art photography. Both of them are very demanding in terms of image quality and full control of post production and final prints. In addition, deadlines of commercial work get shorter and shorter every month…

Although my knowledge of Photoshop is quite advanced, I am always looking for smart tools that will help me work faster and easier.

When Tal and Max from PSKiss brought their filters to my attention, I had an ambivalent feeling. Is this real? 5-6$ products? I am used to pay large bucks for my professional gear… They insisted the filters will do the job for me so I decided to give it a try. To my great surprise, they were right. So simple but so efficient!”.

We are happy to present one of Gil’s landscape photos, before and after editing them with PSKiss Photoshop filters (Please click on images to enlarge):

The original photo:

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My New Leica M Brings Back Simplicity

By: gillavi
21-09-2010
Photography Gadgets

My father’s Nikon F was the first camera I’ve ever held in my hands. It had a 50mm lens and a broken light meter. I’ve used to carry this camera everywhere and developed the pictures at home by myself. I was seven years old that time. As I grow grew up and became a professional photographer during the digital revolution, the equipment became much heavier and I needed had to go around with much more than one camera and a 50mm lens.

At the beginning of the digital revolution I was only carrying one Canon dslr, two lenses and a point & shoot digital camera in my bag.  As time passed, I became more professional and Canon had much more to offer. I found myself carrying on regular basis two Canon 1d’s bodies, 16-35 2.8L lens, 24- 70 2.8L lens 70-200 2.8 L IS, 50 1.4 lens, 85 1.2 lens, laptop and much more.

I’ve ended up with 20kg on my back, reminding me of my the days in the army. It made me heavy, clumsy and most of all killed the joy of spontaneous photography. It just made me stop carrying my cameras with me when I didn’t have to.

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