Asad Haider, Wonderful Macine, Wednesday December 1st, 2010
Today is World AIDS Day, so it’s a good time to take a look at the recent work of our Israel-based photographer Gil Lavi. Gil recently put together an ad for the AIDS Task Force print campaign that’s been featured all over the internet (Ads of the World and Best Ads on TV, for example; it’s also won a Silver from the International Aperture Awards).
Concerned with the rising number of HIV infections among young people, Gil did this shot pro bono, teaming up with the advertising agency Shalmor Avnon Amichay/Y&R Interactive Tel Aviv. The group gathered in a young person’s apartment in Tel Aviv, with the goal of putting together what Gil describes as a “hipster kind of room.” See if you spot all the items; I notice Converse sneakers, a bottle of Jagermeister (is that hip now?), an Andy Warhol print, and a snowboard. I especially appreciate the 2 many DJs poster.
In spite of the very serious subject matter, it looks like a fun shoot. This is quite evident in the staff shot, which we have here for you as a Wonderful Machine exclusive.